Suzuki KingQuad Campaign

Heavy-duty art for a heavy-duty machine. Part of the strategy behind the 2016 KingQuad ATV campaign was to highlight the Suzuki ATV's more industry-oriented qualities. This is a machine designed to work hard day in and day out, and we wanted a message that tells that story. A construction-inspired color palette, distressed display type, and no-nonsense photography help drive the point home.
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